DEGREES & CERTIFICATIONS 

Kaitlyn is a communications professional, with a Masters in Strategic Communications from Regent University. She completed her undergraduate degree at the University of Virginia, earning a Bachelor of Arts in English and Media Studies. She is HubSpot certified in Inbound Marketing, a contributing author, the blogger behind kaitlynhiltz.com, and the owner/creator of kvh. creative, LLC – which provides a range freelance services. [For my full, professional resume, view/download it here.]

BRANDS/ORGANIZATIONS

 

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Regent University’s Center for Entrepreneurship (RCE) – Upon hire at RCE I was tasked with a full re-brand of the website, social media, email marketing, organization of contacts, leads, licensing candidates, etc. I oversaw and implemented a full, custom website upgrade, revamped its social media channels, transferred to a new email marketing client, researched and implemented a new CRM; and created numerous branded publications and marketing materials. I’ve been responsible for all content creation, blogging/copywriting, internal & external stakeholder correspondence.

 

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Lifeforming Institute’s “The Dreamfire Experience” (TDE) – Through a culminating experience project for my Masters program, I was able to intern and work with the Lifeforming team during its launch of The Dreamfire Experience (TDE). I was responsible for moderating the webinar chatrooms for all online attendees, reviewing content and marketing strategies, facilitating the “Mastermind” Facebook group page, and am currently in the process of becoming a licensed facilitator of The Dreamfire Experience.

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lululemon athletica – I had the joy (seriously, joy) and privilege of working for lululemon athletica for 3.5 years. In my time with the company, I was a part of 3 new store openings (Harbor East, Columbia, Virginia Beach). I’ve contributed to the lululemon athletica blog, started store Instagram accounts, ran local Facebook pages, created an internal newsletter & communications documents, designed branded collateral and marketing pieces, coordinated and facilitated ambassador photo shoots, organized community events, managed people & oversaw the completion of many other projects.

Clients & Brands I've Worked With

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kaitlynhiltz.com – (Hey, that’s me!) A previous WordPress.com blogger at simplycomplicatedkait.com, it was time for a full-scale rebrand and migration to a self-hosted, more professional site. You can read the whole story behind the website transfer here, but this project entailed: a fresh brand design (logo, signature, collateral, fonts, branded posts), connecting my domain to a hosting company, selection & import of a unique website template, content creation & reorganization, blog strategy, social media management, and starting an LLC for a fully integrated, freelance business operation.

 

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…and many others.

ALSO PUBLISHED ON...

[*Click on each logo below to read my individual posts.]

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Interested in working or collaborating with me? Looking for my services or rate sheet?